We Are We Wear

We Are We Wear is an independent, black-owned business created in 2019. Started by founders Natalie and Chelsea – who quit their jobs and set out on a mission to challenge the culture of unrealistic beauty standards - they developed a swimwear and lingerie brand that everyone feels comfortable wearing. Now an established leader in diversity and sustainability in the fashion industry, their swim collections and underwear are with shape enhancement designs, making sure they fit perfectly and comfortably to suit every size and body shape.